Design studio operated by Reed Nowels-Hoffman specializing in digital and physical products, e-commerce marketing, visual identity systems, brand and product line development and creative direction.
reed[at]hoffmanoffices.com
2024 / Storacha
Visual identity and web design for blockchain start-up Storacha, a decentralized hot storage network.
Illustration by Ky Scott
Visual identity system, Brand development, Blockchain, Web design
2023 / Arcological
Visual identity for Arcological, a Swiss-based financial intermediary funding the development of digital public goods.Visual identity system, Brand development, Fi-tech
2022 / Converse x Peanuts
Digital campaign and site experience for Converse’s collaboration with Peanuts, leveraging Schulz’s illustrations across e-commerce and social platforms.
E-commerce, Creative direction, Footwear
2022 / Graph Paper Capital
Visual identity and web design for Graph Paper Capital, an early-stage accelerator and networked ecosystem for web3 founders.
Visual identity system, Brand development, Fi-tech
2021 / NBA75
Digital campaign and site experience celebrating 75 years of the NBA, through the stories of the 75 greatest players of all time.
Visual identity system, Brand development, Sport
2020 / Canada Goose
Site re-design for Canadagoose.com that connects online shoppers to the brand’s premium physical retail experience through an elevated user journey. E-commerce, Digital product, Apparel
2020 / Carhartt
Site re-design for Carhartt.com that guides the user through personalized storytelling, with simple and clear paths to purchase. E-commerce, Brand development, Apparel